Yves Salama and I are office mates at 55 Broad Street. Our gray hair brings up the average age in our suite. We both enjoy bouncing ideas off one another and the rest of our colleagues.
Yves has a wealth of experience as a consultant under his belt, and I’m sure we can all benefit from someone who has the courage to keep exploring new opportunities. It’s my pleasure to introduce him to you.
David: How did you arrive on your current path?
Yves: My background as a business process consultant made me see the need to organize the emerging, growing technology of social media in companies. There’s no question that social media is here to stay and that it brings new challenges to organizations (both for-profit and nonprofit): coordination with marketing, creation of relevant content, collaboration among contributors, keeping the message consistent, engaging with communities, protecting the brand, training.