STP005: Trendspotting As the New PR with Richard Laermer

Richard Laermer built his career on the universal truth that all businesses need to get noticed. Lately, he’s had to deal with the reality that how to make that happen has completely changed. In this interview, we talk about why the old saying “there’s no such thing as bad publicity” has become obsolete and what’s taking its place.

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Our Favorite Online Resources of the Week

Small business owners have to be lifelong learners. That’s why every Thursday we bring together the best resources from around the Web to help you deal with your most persistent challenges so you can keep on growing and thriving.

1. How Customer Intimacy Is Evolving To Collective Intimacy, Thanks To Big Data

Michael Treacy and Fred Wiersema lay out three generic strategies to succeed with your customers, one of which is customer intimacy. Today, with digital media as part of the strategy, your relationship with your customer may be somewhere between intimate and intrusive. Customers appreciate the seller being intimate, but they run for the hills when the seller is intrusive.

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STP004: Two Kinds of Influence with Bill Bryan

Bill Bryan has had a whirlwind career in which he has been a psychologist, soldier, entrepreneur, consultant, and advocate for quality education. The one constant that has tied his many diverse ventures today has been the study of leadership. In this interview, Bill discusses the concept of leadership from a very different perspective.

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Our Favorite Blog Posts of the Week

Each week we like to bring you the best of the best from around the blogosphere. This week we turn to marketing, that slippery task of getting inside consumers’ heads.

Here are our favorite posts, which we think can help any business owner gain some clarity after a busy workweek.

1. Understanding What Consumers Mean, Not Just What They Say

The future of your business hinges on knowing how it operates inside the market. Understanding how and why your customers are making their decisions involves much more than what they say. To innovate, you must understand how they think.

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STP003: Why People Choose Some Products Over Others with Carly Fink

Carly Fink has been fascinated with marketing since she analyzed why people favor certain brands of bottled water for a grade school project. Since then she has turned her obsession into a career that bridges advertising, research, and academia—all with the aim of getting to the bottom of the mystery of what causes people to buy.

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Our Favorite Blog Posts of the Week

Part of helping small business owners to stop feeling overwhelmed about their daily tasks is curating some amazing content from around the blogosphere. Each week we assemble what we think are the top posts, and ones that are particularly relevant for you.

Each post reflects a core component of being a SBO. We’re confident you’ll find them as valuable as we did.

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STP002: Redefining Partnership with Patty Soffer

Patty Soffer had a career that most people would have envied…until it came crashing down around her. In this interview, we talk about Patty’s quest to uncover the hidden causes of her company’s collapse, what she discovered, and how she ultimately built herself up even stronger.

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