Navigating the harsh waters of business takes lots of resolve and a willingness to use the resources available to you. That’s why every Thursday we’d like to help share some of the resources we think are valuable. Here are this week’s picks. 1. The Changing Face of Public Relations The online world has changed, and[…]
Richard Laermer built his career on the universal truth that all businesses need to get noticed. Lately, he’s had to deal with the reality that how to make that happen has completely changed. In this interview, we talk about why the old saying “there’s no such thing as bad publicity” has become obsolete and what’s taking its place.
Small business owners have to be lifelong learners. That’s why every Thursday we bring together the best resources from around the Web to help you deal with your most persistent challenges so you can keep on growing and thriving.
Michael Treacy and Fred Wiersema lay out three generic strategies to succeed with your customers, one of which is customer intimacy. Today, with digital media as part of the strategy, your relationship with your customer may be somewhere between intimate and intrusive. Customers appreciate the seller being intimate, but they run for the hills when the seller is intrusive.
Bill Bryan has had a whirlwind career in which he has been a psychologist, soldier, entrepreneur, consultant, and advocate for quality education. The one constant that has tied his many diverse ventures today has been the study of leadership. In this interview, Bill discusses the concept of leadership from a very different perspective.
Each week we like to bring you the best of the best from around the blogosphere. This week we turn to marketing, that slippery task of getting inside consumers’ heads.
Here are our favorite posts, which we think can help any business owner gain some clarity after a busy workweek.
The future of your business hinges on knowing how it operates inside the market. Understanding how and why your customers are making their decisions involves much more than what they say. To innovate, you must understand how they think.
Carly Fink has been fascinated with marketing since she analyzed why people favor certain brands of bottled water for a grade school project. Since then she has turned her obsession into a career that bridges advertising, research, and academia—all with the aim of getting to the bottom of the mystery of what causes people to buy.
Part of helping small business owners to stop feeling overwhelmed about their daily tasks is curating some amazing content from around the blogosphere. Each week we assemble what we think are the top posts, and ones that are particularly relevant for you.
Each post reflects a core component of being a SBO. We’re confident you’ll find them as valuable as we did.
Patty Soffer had a career that most people would have envied…until it came crashing down around her. In this interview, we talk about Patty’s quest to uncover the hidden causes of her company’s collapse, what she discovered, and how she ultimately built herself up even stronger.