From Influence to Imagination: Dorie Clark and Eric Ruben’s Recommendations

During their appearance on Smashing the Plateau, Dorie Clark and Eric Ruben drew on their huge range of experiences (in law, literature, performance, business, academia and more) to discuss personal branding and reputation management. After the episode, each provided a list of two people who had influenced them. The resulting list is a wonderfully diverse set of recommendations, covering topics from influence and persuasion to imagination and the law. Enjoy!

1. Robert Cialdini – Clark

Clark writes that “Every business person needs to understand influence and persuasion,” and that Cialdini’s book Influence: The Psychology of Persuasion is a particularly good place to start: “He is an eminent psychologist, and his book really is seminal when it comes to the psychology of business… If you are a business person or just curious about life, it’s a very good read.” Follow Cialdini at @RobertCialdini.

[…]

STP051: Personal Branding: Overhyped, or Underrated? Dorie Clark and Eric Ruben Face Off

What can we learn when politics, academia, business, showbiz, and the literary worlds collide? Between the two of them, Dorie Clark and Eric Ruben have a tremendous breadth of experience, and both experts take different approaches to the same topic: personal brand and reputation management.

Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future (2013). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and is a speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. A graduate of New York’s Cardozo School of Law, Ruben is a former veteran entertainment professional, and has performed in film, TV, commercials and in off-Broadway productions. He has traveled across the country performing stand-up. He also has over twenty-five years’ experience as a counselor, litigator, literary agent, and talent manager.

[…]

Play

Wanda Allen’s Reading List for Successful Sales

Yesterday’s episode of Smashing the Plateau featured Wanda Allen, who spoke about her follow-up strategies for ensuring sales success. After our interview, she provided us with a list of five figures who had been crucial to her development in the field:

1. Brian Tracy: “I heard Brian Tracy speak 25 years ago, and his no-nonsense approach to “just get it done, no excuses” really resonated with me, and I continue to follow his teachings. One of my favorite books of his is Million Dollar Habits: Proven Power Practices to Double and Triple Your Income (2004).”

[…]

STP050: 5 Steps that Ensure Successful Follow-Ups with Wanda Allen

Wanda Allen is a national speaker, coach, author and award-winning business owner. After being a business banker for 25 years, Allen left the bank to pursue her own ventures, founding her business Follow Up Sales Strategies. In this interview, she discusses the emotional blocks that can prevent successful follow-ups, from fear of rejection to reluctance to “bother,” and how having a system in place can help a business overcome these hesitations.

[…]

Play

Five Influences on Dr. Cheryl Lentz’s Refractive Thinking

Where does Dr. Cheryl Lentz derive inspiration for her refractive thinking? After her interview on Smashing the Plateau, she provided a group of five thinkers that she identified as having been particularly important to the development of her ideas:

1. Peter Senge: MIT professor, systems scientist, and author of The Fifth Discipline: The Art and Practice of the Learning Organization. Lentz writes that she is “a big proponent of systems thinking.”

[…]

STP049: Refractive Thinking and Productive Questioning with Dr. Cheryl Lentz

Dr. Cheryl Lentz is an international best-selling author, professor, and speaker, also known as The Academic Entrepreneur. She has written and edited books on leadership, critical and refractive thinking, and more, including the multi-award winning series The Refractive Thinker, a collaboration of essays from around the world.

[…]

Play

Five Major Influencers for Jeffrey Hayzlett’s Work Ethic

At the end of his interview on Smashing the Plateau, Jeffrey Hayzlett listed five people who helped shape who he became over the course of his life; he noted that “The people that have been real pivotal in my career aren’t the people who typically you’re going to see with Twitter accounts, or on the front pages of the newspaper, or on television.”

1. Fred Pinson: “A plumber… he hired me when I was young. My father was over in Vietnam at the time, and I became a plumber’s assistant. He gave me a job so I could make some money—and he showed me the right way to do things, and the wrong way to do things.”

[…]

STP048: Effective Attitudes for Business Leaders With Jeffrey Hayzlett

Jeffrey Hayzlett is a primetime business TV host and host of multiple shows on the digital television network C-Suite TV; he is also a global business celebrity, speaker, bestselling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders.

[…]

Play

Top 4 Life and Business Resources of Richard Laermer and Tony Grass

We’re pleased to present a dual installment for this week’s top influencers. Face-Off participants Richard Laermer and Tony Grass offer their takes on business growth on this week’s episode. (If you missed the Face-Off, go back and listen here.) Here are the influencers Richard and Tony credit in helping them achieve their own growth in business:

1. Doc Searls – Richard

Doc is one of the authors of The Cluetrain Manifesto. Much of what he says makes pure sense and is logical. Every businessperson would benefit from giving his ideas a once-over.

[…]

STP047: A Branded And Buzzworthy Face-Off with Richard Laermer and Tony Grass

Public relations expert Richard Laermer debates sales and marketing veteran Tony Grass in this episode of “Smashing the Plateau,” our latest in the FaceOff series. Tony and Richard go back and forth on issues related to branding, public perception, and making an impact in the market – fundamental topics for any business leader trying to grow.

[…]

Play