During their appearance on Smashing the Plateau, Dorie Clark and Eric Ruben drew on their huge range of experiences (in law, literature, performance, business, academia and more) to discuss personal branding and reputation management. After the episode, each provided a list of two people who had influenced them. The resulting list is a wonderfully diverse set of recommendations, covering topics from influence and persuasion to imagination and the law. Enjoy!
1. Robert Cialdini – Clark
Clark writes that “Every business person needs to understand influence and persuasion,” and that Cialdini’s book Influence: The Psychology of Persuasion is a particularly good place to start: “He is an eminent psychologist, and his book really is seminal when it comes to the psychology of business… If you are a business person or just curious about life, it’s a very good read.” Follow Cialdini at @RobertCialdini.