Branding expert and strategist Pia Silva delves into the topic of revamping a company’s image on this episode of “Smashing the Plateau,” with some wisdom thrown in about how to run a business when your partner is also your spouse.
What branding really means (and why it matters)
Why the best brands always evolve
How to get out of the pricing game
How branding supports your sales
Getting rid of assumptions between partners
Pia Silva is a Founding Partner and Brand Strategist at Worstofall Design, a boutique branding company whose mission is to pair deep, emotional connections with strategic business thinking.