These days it has become commonplace to talk about storytelling in business, but far less common to why it matters so much. Turns out there’s a biological basis to why persuasion works best in story form. In this episode, Wired for Story author Lisa Cron talks about the profound influence you can gain among your customers, employees, and colleagues by mastering the ancient art of story.
We discuss why…
Story is the only effective way to communicate
Every decision is an emotional decision
Brain chemistry determines whether people buy
Showing people you’re a mess is a fantastic leadership tactic