Kevin Charlton’s 3 Top Inspirational Business Books
Sales and financial services expert Kevin Charlton was our guest yesterday, and he talked about getting into the customer’s head in order to make key sales. (If you missed Kevin, go back and listen here.)
Even experts need help sometimes. Some of the best freely admit to seeking help from others, even if they’re outside their industry. Kevin tells us about his sources of inspiration.
1. Pitch Anything
Oren Klaff has totally changed my views about how people receive information. We constantly need to change how we speak depending on who’s listening, and only one person can dominate. I love this book because it gets us thinking about taking control of situations. Fascinating!
2. Start With Why
People buy why we do things, not what it is we’re selling. No matter what we might think, most transactions occur because someone thought we were doing something right. We just happened to offer a great service or product.
My business has been influenced time and again because of Simon Sinek’s ideas.
3. The E-Myth Revisited
This book is all about creating a system for everything. It teaches us to delegate appropriately and creating systems that can run without you. It helps me get peace of mind that not everything deserves my attention. I can let certain things go, and so can you.