Each week we like to bring you the best of the best from around the blogosphere. This week we turn to marketing, that slippery task of getting inside consumers’ heads.
Here are our favorite posts, which we think can help any business owner gain some clarity after a busy workweek.
1. Understanding What Consumers Mean, Not Just What They Say
The future of your business hinges on knowing how it operates inside the market. Understanding how and why your customers are making their decisions involves much more than what they say. To innovate, you must understand how they think.
2. 5 Steps to Win the Content Marketing Marathon
Marketing, in general, isn’t a sprint; it’s a marathon. These 5-steps, borrowing from the world of running, are analogous to any marketing effort.
3. Dave Gilboa: You Can’t Do Everything on Your Startup’s Wish List
Starting a business involves a measure of restraint: “If you’re on a path toward a giant pot of gold but you stop to pick up every shiny little object along the way, you’ll never make it to that pot.”
Other than relying on your company’s core competencies, outsourcing may be the ticket to efficiency.