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1. Lesson for the Police: Be Careful What You Tweet For
The NYPD may have meant well when they encouraged the public to tweet photos of their local boys and girls in blue. But what they got was a batch of less-than-favorable snapshots of police officers carrying and handcuffing people.
The episode teaches us all the importance of listening and responding to our audience.
2. Deconstructing Generosity
Giving without the expectation of return isn’t something many people are accustomed to, but according to Seth Godin it may be something most of us long for. In an age where we all long to connect with each other, giving may benefit us in ways we can’t even anticipate.
3. Empathy Is The Killer App
What makes a product stick? According to Bernadette Jiwa, it’s not money, data, or expertise. The key to successfully introducing a new product, which resonates deeply with people, is to empathize with them.
Google, according to Jiwa, may offer a lesson in how not to do it.
4. Behind Every Great Entrepreneur is a Great Comeback Story
Failure is as requisite to achieving a goal as planning ways to achieve it. But we’re taught from an early age to put the kibosh on risk taking because it could lead to failure – as if failure were some terrible thing.
Entrepreneurs need to learn to fail. If they don’t, they’ll seldom produce anything of true value.