Yesterday on Smashing The Plateau, Jean Tang discussed copywriting for humans, and how her company (and personal) strategy has helped clients achieve better results through engaging and anti-generic writing.
Here are some of her biggest influences:
1) E-Myth Revisited
When my company was two days old, I relished learning about the distinctions among entrepreneurs, technicians, and managers. Now, I'm rereading this book by Michael Gerber to juice the advice on scaling.
2) Corey Kupfer
I was fortunate to have this incredible lawyer be my original mentor in the EO Accelerator program. Initially, I railed at his suggestion that we create systems and templates for things I was customizing. But I took it on, and was amazed at the difference, and the ability to still deliver a custom, high-touch experience.
3) Lauren Fritsch
My current business coach gives me a smart, common sense sounding board, along with solid guidance for developing balance and maintaining delight.
4) Executive Success Program
This remarkable Albany-based personal development course taught me how to get clear on my values first and to and leave fear (far, far) behind. It's a necessity for leadership, and I would recommend it to everyone that wanted to reach a new plane.