Ekaterina Walter on the Role of ‘Intrapreneurs’ in Leading Market Change
In yesterday's episode of Smashing the Plateau, Ekaterina Walter remarks on the role of ‘intrapreneurs’ in shifting business mentality and implementing new ideas. Intrapreneurs are people who develop new products and business models similarly to entrepreneurs, but do so while working within larger companies.
Ekaterina discusses how to foster intrapreneurs in your business by:
1) Creating a culture of innovation, and
2) Keeping an open mind to alternative business structures—like some of today’s leading business innovators, such as Zappos.
Ekaterina also gives tips on how to become an intrapreneur yourself by defining your passions and taking the initiative in thinking forward. Listen to yesterday's episode to learn more.